Hannah McBride

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  • Creative Specialist II | GoDaddy | Austin, Texas | May 2019-February 2024
    • The Highlights: Graphic Design, Social Media Strategy, Copywriting, Paid Social Ads, Keen Eye for the Details
      • In this role, I used Adobe Illustrator and Adobe Photoshop and internal GoDaddy Websites + Marketing tools to create and schedule on-demand graphics and social media content for a wide variety of small businesses and entrepreneurs.
        • I crafted on-brand copy and seamless, eye-catching designs with a quick turnaround in a fast-paced setting. Working with clients across all kinds of businesses, I used my strong attention to detail and advanced skills in graphic design, creative writing, and social media marketing strategy to help them reach new audiences and grow their online presence. My favorite part of this role was getting to incorporate design trends and techniques to keep content relevant and exciting.
        • I was responsible for developing internal guides and trainings for my team. This included crafting presentation slide decks for internal workshops on maintaining brand cohesion and design trends, leading tutorials on tools in Adobe Photoshop and Illustrator, as well as GoDaddy Studio (prev. Over), writing and building Confluence pages for team training to maximize efficiency when working tickets in our Jira queues, and leading shadow sessions & trainings for new hires.
        • In my time at GoDaddy, I was tapped to test out products and internal tooling to ensure a smooth transition for my team and clients. This included working on the launch of GoDaddy’s Marketing Services/Websites + Marketing and the transition from GoDaddy Social. I ensured exceptional work to help create a successful launch of the services, which was then followed by helping to get my team up to speed on the new tools and platform. I was also involved with creating AI templates/prompts to leverage ChatGPT to increase efficiency in completing on-demand requests.
        • Created graphic design templates for both internal and external use in GoDaddy Studio/Over and Adobe Illustrator. This included logos, flyers, event pages, resumés, cover photos, social graphics, etc.
        • Drafted a quarterly newsletter on current design trends to keep work fresh and new.
  • Creative Specialist I | GoDaddy | Austin, Texas | March 2018-May 2019
    • The Highlights: Social Media Community Management, Reputation Management, Social Media Strategy, Copywriting
      • Maintain and manage over 200 social media accounts and content calendars for local businesses nationwide through content creation, copywriting, curating, and reputation & community management. I created content for restaurants, spas & salons, auto shops, realtors, hotels, vacation rentals/planners, retail stores, e-commerce, and many more.
      • Create and plan unique, engaging content for various businesses while maintaining a distinct voice and brand integrity.
      • Strategize with teammates for effective marketing ideas.
      • Create on-demand content for clients with a hard deadline through Canva or in-house tools.
  • Contractor | Addison Group | Manassas, Virginia & Austin, Texas | 2017-2018
    • The Highlights: Communication, Administrative Work, Data Entry, Project Management
      • Flooring Services Design Gallery | Design Coordinator/Administrative Assistant | Austin, Texas | January 2018-March 2018
        • Schedule and coordinate meetings for nine interior designers with prospective clients.
        • Process contract paperwork from builder representatives.
        • Maintain weekly status reports.
        • Sample merchandising.
        • Conduct appointments for prospective clients.
      • BerkleyNet Underwriters | Project Management Associate | Manassas, Virginia | October 2017-December 2017
        • Evaluated tax documents and audit worksheets to determine insurance premiums
        • Project management
        • Data entry
  • Photopass Photographer | Walt Disney Parks and Resorts | Orlando, Florida | May 2017 to October 2017
    • The Highlights: Communication, Attention to Detail, Quality Assurance, Customer Service
      • Captured memories for over 1000 guests each day at Magic Kingdom
      • Partnered with multiple departments to ensure quality
      • Provided exceptional customer service to guests in a high volume area
  • Communications & Videography Intern | The Mindfulness Center | Bethesda, Maryland | May 2016-August 2016
    • The Highlights: Video Production, Video Editing, Videography, Marketing Strategy, Event Photography & Video
      • Developed video content for online teaching seminars (food video, instructional video, interviews)
      • Organized & maintained media library
      • Strategized marketing ideas
      • Edited video content
  • Social Media Intern | The National Museum of Crime & Punishment | Washington DC | September 2013-December 2013
    • The Highlights: Social Media Strategy, Copywriting, Communications, Research
      • Managed social media accounts by posting daily and actively engaging followers.
      • Increased follower count exponentially.
      • Began a Vine and Instagram account.
      • Ran contests.
      • Developed and planned content for the Facebook, Twitter, Vine, and Instagram accounts

Hannah McBride

Bespoke Branding and Graphic Design in Austin, TX

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