Creative Specialist II | GoDaddy | Austin, Texas | May 2019-February 2024
The Highlights: Graphic Design, Social Media Strategy, Copywriting, Paid Social Ads, Keen Eye for the Details
In this role, I used Adobe Illustrator and Adobe Photoshop and internal GoDaddy Websites + Marketing tools to create and schedule on-demand graphics and social media content for a wide variety of small businesses and entrepreneurs.
I crafted on-brand copy and seamless, eye-catching designs with a quick turnaround in a fast-paced setting. Working with clients across all kinds of businesses, I used my strong attention to detail and advanced skills in graphic design, creative writing, and social media marketing strategy to help them reach new audiences and grow their online presence. My favorite part of this role was getting to incorporate design trends and techniques to keep content relevant and exciting.
I was responsible for developing internal guides and trainings for my team. This included crafting presentation slide decks for internal workshops on maintaining brand cohesion and design trends, leading tutorials on tools in Adobe Photoshop and Illustrator, as well as GoDaddy Studio (prev. Over), writing and building Confluence pages for team training to maximize efficiency when working tickets in our Jira queues, and leading shadow sessions & trainings for new hires.
In my time at GoDaddy, I was tapped to test out products and internal tooling to ensure a smooth transition for my team and clients. This included working on the launch of GoDaddy’s Marketing Services/Websites + Marketing and the transition from GoDaddy Social. I ensured exceptional work to help create a successful launch of the services, which was then followed by helping to get my team up to speed on the new tools and platform. I was also involved with creating AI templates/prompts to leverage ChatGPT to increase efficiency in completing on-demand requests.
Created graphic design templates for both internal and external use in GoDaddy Studio/Over and Adobe Illustrator. This included logos, flyers, event pages, resumés, cover photos, social graphics, etc.
Drafted a quarterly newsletter on current design trends to keep work fresh and new.
Creative Specialist I | GoDaddy | Austin, Texas | March 2018-May 2019
The Highlights: Social Media Community Management, Reputation Management, Social Media Strategy, Copywriting
Maintain and manage over 200 social media accounts and content calendars for local businesses nationwide through content creation, copywriting, curating, and reputation & community management. I created content for restaurants, spas & salons, auto shops, realtors, hotels, vacation rentals/planners, retail stores, e-commerce, and many more.
Create and plan unique, engaging content for various businesses while maintaining a distinct voice and brand integrity.
Strategize with teammates for effective marketing ideas.
Create on-demand content for clients with a hard deadline through Canva or in-house tools.
Contractor | Addison Group | Manassas, Virginia & Austin, Texas | 2017-2018
The Highlights: Communication, Administrative Work, Data Entry, Project Management